{"id":101483,"date":"2023-06-29T12:06:07","date_gmt":"2023-06-29T10:06:07","guid":{"rendered":"https:\/\/migration.antares-sellier.com\/?p=101483"},"modified":"2023-07-03T12:17:02","modified_gmt":"2023-07-03T10:17:02","slug":"new-beginning-equestrian-performance","status":"publish","type":"post","link":"https:\/\/migration.antares-sellier.com\/en\/new-beginning-equestrian-performance\/","title":{"rendered":"A new beginning in equestrian performance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Since we began trading 23 years ago, the <strong>quality <\/strong>of our <strong>products <\/strong>and our team has helped the &#8220;Antar\u00e8s Sellier&#8221; brand forge a <strong>solid reputation<\/strong> as a French saddle-maker devoted to <strong>equestrian performance<\/strong>. So, as part of our <strong>modernisation <\/strong>and <strong>continuous <\/strong>growth process, we are proud to announce the <strong>launch<\/strong> of our new logo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This <strong>symbolic <\/strong>change marks a <strong>new beginning<\/strong> to refocus our visual identity on &#8220;<strong>Made in France<\/strong>&#8221; technical <strong>prowess <\/strong>and <strong>expertise<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An updated logo for a clearly-stated identity&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The very first Antar\u00e8s Sellier logo, with its <strong>vertical layout<\/strong>, was a long-standing part our company as it grew and <strong>developed<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"474\" height=\"1024\" data-id=\"101538\" src=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/premier-logo-Antare\u2560Cs-ente\u2560urieur-a\u2560C-20031024_1-1.jpg\" alt=\"Logo antares\" class=\"wp-image-101538\" srcset=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/premier-logo-Antare\u2560Cs-ente\u2560urieur-a\u2560C-20031024_1-1.jpg 474w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/premier-logo-Antare\u2560Cs-ente\u2560urieur-a\u2560C-20031024_1-1-139x300.jpg 139w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"528\" height=\"1024\" data-id=\"101540\" src=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.02-1-528x1024.png\" alt=\"logo antares\" class=\"wp-image-101540\" srcset=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.02-1-528x1024.png 528w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.02-1-155x300.png 155w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.02-1.png 572w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.20-1-1024x418.png\" alt=\"Logo antares\" class=\"wp-image-101542\" srcset=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.20-1-1024x418.png 1024w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.20-1-300x123.png 300w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.20-1-768x314.png 768w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.20-1-1536x628.png 1536w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Capture-decran-2023-06-23-a-13.47.20-1-2048x837.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">However, to meet current <strong>requirements <\/strong>for <strong>modernisation <\/strong>and <strong>usability<\/strong>, we have made a major change to our <strong>visual identity<\/strong>. <strong>Purer <\/strong>and <strong>stronger<\/strong>, the new logo tones down its visual components to make its mark. Instead, it focuses on what really matters, delivering greater <strong>clarity <\/strong>and instant <strong>recognition<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/LOGO-WEB-1-1024x477.jpg\" alt=\"logo antares\" class=\"wp-image-101544\" srcset=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/LOGO-WEB-1-1024x477.jpg 1024w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/LOGO-WEB-1-300x140.jpg 300w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/LOGO-WEB-1-768x358.jpg 768w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/LOGO-WEB-1-1536x716.jpg 1536w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/LOGO-WEB-1.jpg 1803w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A logo in keeping with the times<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Both <strong>illustrative <\/strong>and <strong>refined<\/strong>, the new logo has its finger firmly on the pulse. The &#8220;E&#8221; in blue, white and red celebrates the<strong> French expertise<\/strong> of our master saddle-makers. It reflects our thorough approach and <strong>attention <\/strong>to <strong>detail<\/strong>. By proudly sporting the colours of the French flag, we are stating our desire to offer products of an <strong>unparalleled quality<\/strong> renowned worldwide. The French colours are a mark of trust for our riders, <strong>providing <\/strong>them with <strong>high-quality<\/strong>, <strong>meticulously<\/strong>&#8211;<strong>made products<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"449\" src=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-5-1024x449.jpg\" alt=\"Since we began trading 23 years ago, the quality of our products and our team has helped the &quot;Antar\u00e8s Sellier&quot; brand forge a solid reputation as a French saddle-maker devoted to equestrian performance. \" class=\"wp-image-101616\" srcset=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-5-1024x449.jpg 1024w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-5-300x132.jpg 300w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-5-768x337.jpg 768w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-5-1536x674.jpg 1536w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-5-2048x899.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The subtle <strong>reference <\/strong>to a show jumping triple bar <strong>fence <\/strong>in the letter &#8220;E&#8221; also evokes <strong>strength <\/strong>and <strong>performance <\/strong>which are intrinsic values of our <strong>company<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perpetuating our DNA&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despite this key <strong>change<\/strong>, our new logo remains true to the <strong>very essence<\/strong> of our company. The word &#8220;sellier&#8221; (saddle-maker) is still there, as a reminder of <strong>our DNA<\/strong>. Its <strong>simple <\/strong>and <strong>stylish <\/strong>inclusion emphasises our commitment to <strong>showcase <\/strong>our <strong>technical <\/strong>and <strong>sporting attributes<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Antar\u00e8s saute le pas - Antar\u00e8s jumps all in\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bsZZe1wD15g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The new logo marks a major <strong>turning-point<\/strong> in our history. It embodies our company&#8217;s <strong>values <\/strong>and <strong>goals<\/strong>. Modern, up front and unadulterated, it stands out by its attachment to the &#8220;Made in France&#8221; message and its unbreakable bond with our profession as saddle-makers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By <strong>growing <\/strong>and <strong>progressing <\/strong>together while giving due regard and <strong>respect to horses<\/strong>, Antar\u00e8s Sellier and its riders form an invincible pair in the competition arena.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"932\" data-id=\"101620\" src=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-3-1-1024x932.jpg\" alt=\"This symbolic change marks a new beginning to refocus our visual identity on &quot;Made in France&quot; technical prowess and expertise.\" class=\"wp-image-101620\" srcset=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-3-1-1024x932.jpg 1024w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-3-1-300x273.jpg 300w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-3-1-768x699.jpg 768w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-3-1.jpg 1461w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"766\" data-id=\"101618\" src=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-2-1-1024x766.jpg\" alt=\"The subtle reference to a show jumping triple bar fence in the letter &quot;E&quot; also evokes strength and performance which are intrinsic values of our company.\" class=\"wp-image-101618\" srcset=\"https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-2-1-1024x766.jpg 1024w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-2-1-300x224.jpg 300w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-2-1-768x575.jpg 768w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-2-1-1536x1149.jpg 1536w, https:\/\/migration.antares-sellier.com\/wp-content\/uploads\/2023\/06\/Logo-Antares-2-1.jpg 1724w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Since we began trading 23 years ago, the quality of our products and our team has helped the &#8220;Antar\u00e8s Sellier&#8221; brand forge a solid reputation as a French saddle-maker devoted to equestrian performance. So, as part of our modernisation and continuous growth process, we are proud to announce the launch of our new logo.&nbsp; This [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":101536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[347],"tags":[],"prestashop_id":[],"class_list":["post-101483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A new beginning in equestrian performance<\/title>\n<meta name=\"description\" content=\"As part of our modernisation and continuous growth process, we are proud to announce the launch of our new Antar\u00e8s logo.\u00a0\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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